Go behind the scenes at Monster.com to see how it runs its social media program — from planning to execution to measurement, and back again. In this program, you’ll learn how to monitor and contribute to conversations, decide what NOT to measure and more.
Doug Haslam is account services lead at Voce Communications/Porter Novelli. There, he works on social media programs for clients like Monster Worldwide and CVS Caremark.
Kathy O’Reilly is senior director of social media relations at Monster Worldwide. She also spent 10 years at Lycos, where she directed public relations, social media and corporate communications.