Manage Multiple Content Streams Like Monster.com

How to Plan, Execute and Measure a Complex Multichannel Social Media Program

Go behind the scenes at Monster.com to see how it runs its social media program — from planning to execution to measurement, and back again. In this program, you’ll learn how to monitor and contribute to conversations, decide what NOT to measure and more.

• Learn how to identify the right channels and create a voice for each.
• Find out how to coordinate multiple messages across multiple channels.
• Discover how to add analysis to measurement.

More Social Media Training from PRSA

Doug Haslam is account services lead at Voce Communications/Porter Novelli. There, he works on social media programs for clients like Monster Worldwide and CVS Caremark.

Kathy O’Reilly is senior director of social media relations at Monster Worldwide. She also spent 10 years at Lycos, where she directed public relations, social media and corporate communications.