PR at a Hot Startup

Go Behind the Scenes at Buddy Media, Foursquare, Etsy and Zynga

Find out what it’s like in the public relations trenches at Buddy Media, Foursquare, Etsy and Zynga. In this session, veteran public relations/digital and social media strategist Peter Himler moderates a panel featuring the in-house public relations reps for four of today’s hottest startups.

• Learn about life inside a hot startup.
• Find out what it’s like to have journalists chase you for the story.
• Discover how gaming, social marketing, crowd-funding and location-based networks are changing how consumers behave.

More Social Media Training from PRSA

Peter Himler is principal and founder of Flatiron Communications LLC, a public relations/media consulting firm that helps organizations capitalize on the latest advances in traditional and digital communications.

Joe Ciarallo is vice president of communications at Buddy Media, the social enterprise software of choice for eight of the world's top ten global advertisers. He's also a founding editor of mediabistro.com's PRNewser, one of the fastest growing sources of public relations and marketing news.

Adam Isserlis is director of corporate communications strategy at Zynga. He has worked with brands and startups including MySpace, The National Football League, BMW, the Tribeca Film Festival, Fortune Magazine, Time Inc. and Hearst.

Adam Brown is public relations manager at Etsy, the marketplace for independent, creative businesses. Before joining Etsy, Adam tried his hand at a variety of creative pursuits including graphic design, illustration, and film & television production.

Erin Gleason is public relations manager at Foursquare. Before joining Foursquare, Erin worked for Google, handling internal communications for the engineering senior executive team and public relations for Google's remote engineering offices across the United States.