Reading Millions of Minds

What PR Pros Can Learn From the CIA & NSA

Ever wish you could profile your audience members like the Department of Defense, CIA and Defense Intelligence Agency do? Find out how to implement approaches like social network analysis, psycholinguistics and psychological profiling in your own organization, even on a limited budget.

• Learn about emerging technologies that help you gain insight into what millions of people really think.
• Discover how to apply those insights into large-scale psychological profiles in your own organization.
• Find out how to best leverage the extraordinary amount of social media information to understand what your customers really want.

More Social Media Training from PRSA

JT Kostman, Ph.D., is computational social psychologist and managing director at DeepMile Networks. There, he conducts large-scale profiling projects for the national security community, national political campaigns and Fortune 500 chief marketing officers.