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How to Run a Winning Online Contest

Online contests can help you enhance brand awareness, increase your social media following and stand out in a crowded channel. In this program, you’ll learn best practices, and tools and technologies for successfully building, executing and promoting online contests.

• Increase participation by optimizing the entry process and identifying incentives that will attract and retain audience interest.
• Maximize exposure for your brand by promoting the contest with a mix of social media, public relations and traditional marketing.
• Expand your reach, maximize return on investment (ROI) and meet your marketing goals.

More Social Media Training from PRSA

Sandra Fathi is president and founder of Affect, a public relations, marketing and social media firm.

Ben Pickering is CEO of Strutta, an interactive promotions company that helps businesses manage online contests.