Social Media and Crisis Management

Going Beyond Traditional Strategies

In an age of “Occupy Everything,” what does it mean for organizations to face crises with social media dynamics? Keeping the trust and confidence of stakeholders is challenging even in the best of times, and it is precisely when the stakes are high that influence and persuasion matter most. This session focuses on how to influence your stakeholders in positive ways through social media.

• Learn how the current social media landscape affects organizations in crisis, types of social media crises, and new tools and technologies for crisis response.
• Discuss best practices in preparing for and managing a social media crisis.
• Find out how to keep the trust and confidence of stakeholders in challenging times.

More Social Media Training from PRSA

Laurel Hart is a partner at the crisis management firm Logos Consulting Group, and a senior fellow at the Logos Institute for Crisis Management & Executive Leadership. She is also an adjunct instructor in the Master’s in Public Relations and Corporate Communication program at New York University School of Continuing and Professional Studes, where she helped develop and teaches a course on social media.