Learn about the attitudes, behaviors and needs of African-American consumers. UniWorld Group’s “Digerati Study” reveals insights on how to reach multicultural consumers where they live, breathe, form their opinions and make purchase decisions.
Tyrha M. Lindsey is director of public relations at the UniWorld Group, Inc., the longest-standing full-service multicultural marketing agency in the United States.
Bruce Kirton is director of strategic planning and a lead strategist at the UniWorld Group. There, he serves such clients as CVS, the Marines, Colgate and Vertex Pharmaceuticals.