Who’s Managing Your Social Media Initiatives?

The Person, Not the Position, Determines the Success of Your Program

Many social media initiatives fail — not because of technology or policy, but because of people. In this program, you’ll learn how to find the right person to manage your organization’s social media initiative — not by judging formal titles, but by evaluating the individual.

• Discover who in your organization should be managing your social media initiatives.
• Understand the importance of putting the right people in the right positions.
• Learn how to create sustainable social media programs.

More Social Media Training from PRSA

Steve Radick is vice president, management supervisor, PR Cramer-Krasselt. Previously he was lead associate with Booz Allen Hamilton where he helped lead the digital strategy and social media practice. Radick also served on the advisory board for SmartBrief on Social Media.