Many social media initiatives fail — not because of technology or policy, but because of people. In this program, you’ll learn how to find the right person to manage your organization’s social media initiative — not by judging formal titles, but by evaluating the individual.
Steve Radick is vice president, management supervisor, PR Cramer-Krasselt. Previously he was lead associate with Booz Allen Hamilton where he helped lead the digital strategy and social media practice. Radick also served on the advisory board for SmartBrief on Social Media.