"Inside 3-D Content Mapping: Ten Ways to Create Content That Sparks Action"
Your Session ROI
Beware of today’s attention-challenged, ultra-segmented and over-marketed-to audience. The traditional public relations approach of creating white papers, case studies and data sheets, and then alerting a list of prospects in hopes of getting your work downloaded is gone for good. In this session, you’ll learn how to use 3-D content mapping, a new strategic approach focused on delivering your message to a relevant audience.
Mike Neumeier, APR, is principal at Arketi Group, a public relations and digital marketing firm that helps B2B technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Connect with Mike on Twitter.