HyperConnections Track

"Enterprise 3.0: How Digital Technology Drives Social Business"

Your Session ROI

  • See how mobile, social, cloud computing and big data impact the C-suite.
  • Learn how social business initiatives drive business outcomes in the B2B enterprise.
  • Discover how technology can create authentic customer experiences.

Chief of reason. Chief resilience officer. Chief rouser. Meet some of the new C-level roles created by the digital revolution. Technology has forever changed the balance of power between customers and businesses: Today, customers drive the relationship. In this session, you’ll learn how the forces of mobile, social, cloud computing and big data are affecting social business and creating authentic customer experiences.

Brandi Boatner is digital experience manager of Global Technology Services at IBM. She develops and helps implement a C-level digital experience and engagement model to enhance the way IBM engages with CXOs in the digital world. Connect with Brandi on Twitter.