HyperConnections Track

"Enterprise 3.0: How Digital Technology Drives Social Business"

Your Session ROI

  • See how mobile, social, cloud computing and big data impact the C-suite.
  • Learn how social business initiatives drive business outcomes in the B2B enterprise.
  • Discover how technology can create authentic customer experiences.

Chief of reason. Chief resilience officer. Chief rouser. Meet some of the new C-level roles created by the digital revolution. Technology has forever changed the balance of power between customers and businesses: Today, customers drive the relationship. In this session, you’ll learn how the forces of mobile, social, cloud computing and big data are affecting social business and creating authentic customer experiences.

Speaker:
Brandi Boatner is digital experience manager of Global Technology Services at IBM. She develops and helps implement a C-level digital experience and engagement model to enhance the way IBM engages with CXOs in the digital world. Connect with Brandi on Twitter.