"Live From … Wherever: How Streaming Content Engages Audiences, Boosts Business"
Your Session ROI
Are you doing all you can to harness immediacy and interaction with a totally engaged audience? Live streaming is an affordable alternative to live TV for getting an immediate message to your brand’s audience. In this session, you’ll learn the basics, from what tools you’ll need to stream content to what measurement tactics will help you define your success. Hint: They’re different from traditional public relations tactics.
Jim Ethridge is director of digital services at KEF Media, a company that specializes in digital and broadcast public relations. Connect with Jim on Twitter.