Register by May 17 and Save $100!

"Live From … Wherever: How Streaming Content Engages Audiences, Boosts Business"

Your Session ROI

• Learn how to use and measure live streaming on the Web.
• Find out what content should be streamed live — and what shouldn’t.
• Get tactics for defining your success so you can share it with your boss.

Are you doing all you can to harness immediacy and interaction with a totally engaged audience? Live streaming is an affordable alternative to live TV for getting an immediate message to your brand’s audience. In this session, you’ll learn the basics — from what tools you’ll need to stream content, to what measurement tactics will help you define your success. (Hint: They’re different from traditional public relations tactics.)

Speakers
Amani Channel is senior producer for KEF Media, a company that specializes in digital and broadcast public relations. Connect with Amani on Twitter.
 
Jim Ethridge is director of digital services for KEF Media, a company that specializes in digital and broadcast public relations. Connect with Jim on Twitter.