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"Go Global: Seven Steps to Integrating Digital and Social Tactics for a Live Event"
Your Session ROI
- See how digital and social media can successfully amplify a live event.
- Find out how to build the best team for a live, simulcast event.
- Learn how to measure your digital and social media program’s success.
Want to blend traditional media relations, digital communications, eMarketing and social media to launch a successful global event? Find out how to successfully do this — and more. Learn how to create a multi-city, live-streamed event. In this session, you’ll find out how to pull together a social media team across a large enterprise to present a unified global social media campaign.
Speakers
Heather Read, program manager, social media, DuPont Corporate Communications. Connect with Heather on Twitter.
Kirsten Mucha, digital communications leader, DuPont Corporate Communications. Connect with Kirsten on Twitter.