Strategies & Innovations Track
"Go Global: Seven Steps to Integrating Digital and Social Tactics for a Live Event"
Your Session ROI
Want to blend traditional media relations, digital communications, eMarketing and social media to launch a successful global event? This session will help you to successfully do this — and more. Learn how to create a multi-city, live-streamed event, as well as pull together a social media team across a large enterprise to present a unified global social media campaign.
Heather Read is program manager of social media at DuPont Corporate Communications. Connect with Heather on Twitter.
Kirsten Mucha is digital communications leader at DuPont Corporate Communications. Connect with Kirsten on Twitter.