Social Business Track
"There’s No Place Like Home: Your Company Website as Your Content Hub"
Your Session ROI
Do you and your team feel like Dorothy and her friends, Tin Man, Cowardly Lion and Scarecrow, wandering all over looking for the great and powerful OZ? With the numerous self-anointed "content marketing "experts out there, the danger to your budget and reputation is real. Why not come home to your own website — a hub of content and thought leadership where audiences can come looking for you. In this session, you'll find out how PR Newswire's customers have been able to make their Web "homes" sought-after hubs of expertise and compelling content.
Dee Rambeau is vice president of customer engagement at PR Newswire. Connect with Dee on Twitter.
Chris Antoline is director of customer engagement at PR Newswire.