Strategies & Innovations Track

"Attract, Engage and Convert: Get Ahead With Content Digital Marketing and PR"

Your Session ROI

  • See a company successfully integrating digital marketing and public relations.
  • Get five best practices for 360-degree content marketing and digital public relations.
  • Find tools for better content planning, management and amplification.

In today’s fast moving search and social Web, content flows in every direction throughout diverse platforms, formats and devices. Now more than ever, creating content that influences growth in media and new business requires an integrated approach. During this session, you’ll learn the Attract, Engage and Convert model, which can help organizations optimize the performance of their content-focused digital marketing and public relations programs.

Speaker:
Lee Odden
is CEO at TopRank Online Marketing and author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.” Connect with Lee on Twitter.
 
  
 
Check out Lee's ComPRehension blog post, "How PR Can Attract and Engage More Influencers and Buyers With Content Marketing."

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