Strategies & Innovations Track

"Intensify the Customer Connection: Extend the Online Experience In-Store"

Your Session ROI

  • Discover new customer engagement tactics and strategies.
  • Learn user experience and design features to increase conversion rates.
  • See how a website can launch a lasting high-touch customer engagement.

From the initial online search to the moment they enter the store, customers expect a seamless shopping experience. While your eCommerce site is a natural entry to your brand, the connection shouldn’t stop there. In this session, you’ll learn to create high-touch customer engagement that lasts throughout the selling process. See how technology like clienteling and CRM applications can enhance the retail experience.

David Bivins
is director of creative strategy at MICROS Retail Solutions. He’s worked with such brands as Godiva Chocolatier, Canon USA, Tassimo, Levenger and Nautica.