Strategies & Innovations Track

"Intensify the Customer Connection: Extend the Online Experience In-Store"

Your Session ROI

  • Discover new customer engagement tactics and strategies.
  • Learn user experience and design features to increase conversion rates.
  • See how a website can launch a lasting high-touch customer engagement.

From the initial online search to the moment they enter the store, customers expect a seamless shopping experience. While your eCommerce site is a natural entry to your brand, the connection shouldn’t stop there. In this session, you’ll learn to create high-touch customer engagement that lasts throughout the selling process. See how technology like clienteling and CRM applications can enhance the retail experience.

Speaker:
David Bivins
is director of creative strategy at MICROS Retail Solutions. He’s worked with such brands as Godiva Chocolatier, Canon USA, Tassimo, Levenger and Nautica.