"Big Data = Big Business: Put Social Media Analytics Into Action"
Your Session ROI
"Big data" is a hot buzzword in public relations circles today. But how can brands go beyond the basics and filter social media noise to support customer service, public relations and marketing efforts? Find out how to successfully sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights. In this session, you’ll learn how to put real-time data into action.
David Johnson is vice president of agency sales and service at Marketwired. Connect with David on Twitter.