Strategies & Innovations Track

"A Lesson From AARP: How Digital Technology Transformed the Member Experience"

Your Session ROI

  • Find out how to achieve affinity and brand loyalty with a tap of a touch screen.
  • Remain relevant by using digital technology to engage customers.
  • Discover the best calibration between technology and enterprise outcomes.

How does a nonprofit help 38 million members improve their lives and gain independence, choice and control? In this session, you’ll find out how innovations in communications technology and social media have accelerated AARP’s ability to understand, connect with and empower the 50-plus consumer — to the point where every member has a personalized “AARP experience.”

Speaker:
Kevin Donnellan
is executive vice president and chief communications officer at AARP, a nonprofit, nonpartisan membership organization for people age 50 and older. Connect with Kevin on Twitter.