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“The Clip Report: What’s New, What’s Next"

Your Session ROI

• Learn how the media industry successfully uses social and digital technology.
• Discover emerging communications strategies and how they can help you.
• Get best practices for using traditional, emerging and social media.

No other industry has embraced social and digital technologies like the press. Every public relations professional, content developer and digital strategist can learn a technique or two by studying the media and adopting their best practices. In this session, you’ll learn the latest findings of “The Clip Report,” which was compiled based on briefings with news executives and innovators. Find out what’s new, what’s next, what’s working and what’s not.

Speaker
Steve Rubel is chief content strategist at Edelman, the world’s largest independent public relations firm. He studies the future of media and helps clients unify their communications strategies across traditional, emerging, owned and social channels. Connect with Steve on Twitter.