"Get Ahead of a Crisis: Leverage Social Media to Defuse Damaging Situations"
Your Session ROI
Today, one negative blog post or inappropriate image on Instagram can send a company’s reputation into a tailspin. But with advance preparation, you can respond to a potential crisis quickly and effectively in the digital space. Find out how to leverage social media platforms, including blog posts, to defuse a potentially damaging situation. Through real-life examples, you’ll learn what works in today’s online news and social media landscape.
Sandra Fathi is president and founder of Affect. She has 20 years of experience helping companies achieve their communications goals on both the corporate and agency side. Connect with Sandra on Twitter.