HyperConnections Track

"Meet the New Experience Stylist Professionals: Create Unique, Personal Experiences"

Your Session ROI

  • Learn about the many components of experience styling, and how they fit together.
  • Discover ideas you can apply to your company.
  • Hear successes from your peers and the industry.

How do you think about the relationship that people have with your company in this new, hyperconnected age? Experience styling is about personal connections and conversations on a massive scale. In this session, you’ll learn how to bring together critical components of public relations, branding, traditional marketing, digital marketing, analytics and IT to create unique, personal experiences.

Speaker:
Katrina Klier
is the global managing director at Accenture, where she leads the company’s global digital presence and engagement. Prior to joining Accenture, Katrina built and led the global digital and channel marketing organizations for Microsoft’s OEM business. An active supporter of women in technology, Katrina was named a Nifty50 Women in Technology for 2012. Connect with Katrina on Twitter