"The Content Imperative"

Your Session ROI

When it comes to content, convergence is the norm. Media companies are rapidly becoming marketing services firms. Meanwhile, brands are becoming publishers. We compete, yet we also work together — and readers are caught in the middle. What are the economic drivers causing the sudden blurring of the church-state lines? How does it impact the role of the PR professional now and in the near future as brand and corporations no longer see content as optional, but imperative?

Luncheon Keynote Speaker:
Steve Rubel is chief content strategist at Edelman, where he is responsible for creating and cultivating best practices in content strategy from inside and outside the firm, and for piloting new and innovative programs such as media partnerships that blend paid, earned and owned disciplines. Connect with Steve on Twitter.