"Tackling a Crisis: Lessons From the Trenches"
Define "disaster." Depending on the context, a disaster can range from a poorly arranged blind date to corporate public relations challenges, product recalls, aircraft crashes or even large-scale hurricanes. What do you do when disaster strikes? Using social media in all steps of crisis communications is critical. In this session, a panel of professionals that rose to the challenge in a variety of crisis scenarios will share how they used digital communications to overcome the pitfalls, plus share observations, lessons learned and ideas that could help you when — not if — your next communications crisis arrives.
Col. Greg Reeder is president of Third Edition at Media DC, and public affairs officer for the U.S. Marines Corps. Connect with Greg on Twitter.
Bill Salvin is president and founder of Signal Bridge Communications. Connect with Bill on Twitter.
Eric Tausch is deputy director of public affairs for Headquarters U.S. Marine Corps' Division of Public Affairs New York City. Connect with Eric on Twitter.
Jessica E. Gioglio is public relations and social media manager at Dunkin' Brands. Connect with Jessica on Twitter.
Caitlin Ostomel is external affairs specialist for the Federal Emergency Management Agency, Region II. Connect with Caitlin on Twitter.
Sam Kille is regional communications director for the American Red Cross, Greater New York Region. Connect with Sam on Twitter.