"Social Machines: How to Develop Connected Products That Change Customers' Lives"

Your Session ROI

  • Learn more about "social machines" like wearable technology, such as Nike+ FuelBand and Jawbone.
  • Discover how digital technology is being “baked in” to the most unlikely new products — even wheelchairs.
  • Find out how the “Internet of Things” is becoming social — and why that’s the foundation for powerful new business models.

What if machines like automobiles, bicycles, health monitors, appliances, instruments and anything else you can connect to the Internet, could all become members of your social network, collect data you care about and feed it back to you at just the right time? The results are what we call "Social Machines," which is the next phase of product development, and an area of explosive growth. One vertical of social machines marketed today is wearable technology or "wearables," that could be worth at least $1.5 billion by next year, according to Jupiter Research. In this session, you'll find out the latest on this growing trend and how the development of connected products is changing customers' lives.

Opening Keynote Speaker:
Peter Semmelhack is the founder and CEO of Bug Labs, developer of an award-winning open source consumer electronics and web services platform, recently featured in MoMA’s “Talk to Me” exhibit. He authored "Social Machines: How to Develop Connected Products That Change Customers' Lives," which was published by Wiley & Sons in April 2013. As a founding member of the rapidly growing open source hardware movement, Peter is a frequent speaker at events around the world. He is also the founder, board member and former CEO of Antenna Software, one of the country's largest mobile enterprise software companies. His work has been covered and discussed by the international media including The New York Times, The Economist, The Hindu, Fortune, CNN, Nikkei Business and Forbes. Peter holds a BA in economics from Brown University.