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Thursday, June 27 |
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| 8–9 a.m. | Registration and Breakfast | ||
| Join exhibitors, peers, presenters and other attendees for a continental breakfast. | |||
| 9–10 a.m. | Opening Keynote | ||
| TBD | |||
| 10–10:15 a.m. | Coffee Break | ||
| 10:15–11 a.m. | Breakout Sessions: Set I | ||
| Strategies & Innovations Track | |||
| "Social Goes Visual: Engage Others With Powerful Multimedia Content" | |||
| Heidi Sullivan, vice president, global media research, Cision | |||
| Daniel Lemin, public relations and digital media consultant; owner, Social Studio | |||
| Social Business Track | |||
| "From Social PR to Social Business: Make Building Digital Literacy a Team Sport" | |||
| Eric Schwartzman, president and CEO, Social Media Compliance Training, Inc. | |||
| HyperConnections Track | |||
| "Inside 3-D Content Mapping: Ten Ways to Create Content That Sparks Action" | |||
| Mike Neumeier, APR, principal, Arketi Group | |||
| 11–11:15 a.m. | Break | ||
| 11:15 a.m.–Noon | Breakout Sessions: Set II | ||
| Strategies & Innovations Track | |||
| "Unleash the Power of Social Media: A New Take on Traditional PR" | |||
| Gregory Galant, CEO and co-founder, Muck Rack; co-founder and executive producer, The Shorty Awards | |||
| Social Business Track | |||
| "A Digital Transformation: See How Other Firms Have Integrated Social Media" | |||
| Phil Gomes, senior vice president, digital integration, Edelman | |||
| HyperConnections Track | |||
| "Social Media for B2B: What Works — and What Doesn't — in the High-Tech Sector" | |||
| Kerry McClenahan, CEO and co-founder, McClenahan Bruer | |||
| Noon–1 p.m. | Lunch | ||
| 1–2 p.m. | Luncheon Keynote | ||
| TBD | |||
| 2–2:15 p.m. | Break | ||
| 2:15–3 p.m. | Breakout Sessions: Set III | ||
| Strategies & Innovations Track | |||
| "Keeping Pace With a + Mobile World: Where Content Marketing and PR Are King" | |||
| Kevin Sangsland, vice president, Airfoil Public Relations | |||
| Social Business Track | |||
| "Avoid the Landmines: Social Media Law for PR and Communications" | |||
| Glen Gilmore, attorney, social media strategist; professor, Rutgers University | |||
| HyperConnections Track | |||
| "Enterprise 3.0: How Digital Technology Drives Social Business" | |||
| Brandi Boatner, digital experience manager, IBM Global Technology Services (GTS) | |||
| 3–3:15 p.m. | Break | ||
| 3:15–4 p.m. | Breakout Sessions: Set IV | ||
| Strategies & Innovations Track | |||
| "Get the Right Buzz: Newsworthy Campaigns That Showcase Your Brand" | |||
| TBD | |||
| Social Business Track | |||
| "Get REAL: How Engagement at Scale Boosts Customer Relationships" | |||
| Chris Heuer, founder, Social Media Club | |||
| HyperConnections Track | |||
| "Live From ... Wherever: How Streaming Content Engages Audiences, Boosts Business" | |||
| Amani Channel, senior producer, KEF Media | |||
| Jim Ethridge, director, digital services, KEF Media | |||
| 4–4:15 p.m. | Break | ||
| 4:15–5 p.m. | Breakout Sessions: Set V | ||
| Strategies & Innovations Track | |||
| "Go Global: Seven Steps to Integrating Digital and Social Tactics for a Live Event" | |||
| Heather Read, program manager, social media, DuPont Corporate Communications | |||
| Kirsten Mucha, digital communications leader, DuPont Corporate Communications | |||
| Social Business Track | |||
| TBD | |||
| HyperConnections Track | |||
| "Data Driven Business Decisions — Improving Current and Prospective Work With Quantified Insights" | |||
| Brent Chudoba, vice president and general manager, SurveyMonkey Audience and SurveyMonkey | |||
| Tracey Parry, APR, senior vice president and partner, Airfoil Public Relations | |||
| 5 p.m. | Adjourn | ||
Friday, June 28 | |||
| 8–9 a.m. | Breakfast With Exhibitors | ||
| 2013 Technology PR Professional of the Year Award | |||
| 9–10 a.m. | Opening Keynote | ||
| TBD | |||
| 10–10:15 a.m. | Coffee Break | ||
| 10:15–11 a.m. | Breakout Sessions: Set VI | ||
| Strategies & Innovations Track | |||
| "Intensify the Customer Connection: Extend the Online Experience In-Store" | |||
| David Bivins, director, creative strategy, MICROS Retail Solutions | |||
| Social Business Track | |||
| "Google+ for Businesses: The Moments That Matter in a Connected World" | |||
| Lindsay Rumer, agency outreach lead, Google+ | |||
| HyperConnections Track | |||
| "Big Data = Big Business: Put Social Media Analytics Into Action" | |||
| David Johnson, vice president, agency sales and service, Marketwire | |||
| Jim Delaney, chief operations officer, Marketwire | |||
| 11–11:15 a.m. | Break | ||
| 11:15 a.m.–Noon | Breakout Sessions: VII | ||
| Strategies & Innovations Track | |||
| "A Lesson From AARP: How Digital Technology Transformed the Member Experience" | |||
| Kevin Donnellan, executive vice president and chief communications officer, AARP | |||
| Social Business Track | |||
| "Social Media Law 101: Protect Your Brand, Avoid Lawsuits and Comply With Industry Regulations" | |||
| Robert McHale, Esq., founder, R|McHale Law; author, "Navigating Social Media Legal Risks: Safeguarding Your Business" | |||
| HyperConnections Track | |||
| "Augmented Reality: Connect and Engage Using New Touchstone Technology" | |||
| Lynne Johnson, director, digital and social, brand strategy and marketing, Waggener Edstrom Worldwide | |||
| Noon–1 p.m. | Lunch | ||
| 1–2 p.m. | Luncheon Keynote | ||
| TBD | |||
| 2–2:15 p.m. | Break | ||
| 2:15–3 p.m. | Breakout Sessions: Set IIX | ||
| Strategies & Innovations Track | |||
| "'The Clip Report:' What's New, What's Next" | |||
| Steve Rubel, chief content strategist, Edelman | |||
| Social Business Track | |||
| TBD | |||
| HyperConnections Track | |||
| "Get Ahead of a Crisis: Leverage Social Media to Defuse Damaging Situations" | |||
| Sandra Fathi, president and founder, Affect | |||
| 3–3:15 p.m. | Break | ||
| 3:15–4 p.m. | Breakout Sessions: Set IX | ||
| Strategies & Innovations Track | |||
| "Attract, Engage and Convert: Get Ahead With Content Digital Marketing and PR" | |||
| Lee Odden, CEO, TopRank Online Marketing; author, "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing" | |||
| Social Business Track | |||
| TBD | |||
| HyperConnections Track | |||
| "Sustainable Communications: See How It Connects, Feeds and Aids Communities" | |||
| Moderator: Clarke L. Caywood, Ph.D., professor, Northwestern University | |||
| Panel: TBD | |||
| 4–4:15 p.m. | Break | ||
| 4:15–5 p.m. | Breakout Sessions: Set X | ||
| Strategies & Innovations Track | |||
| "To Pay or Not to Pay: The Question of Hybrid Media Opportunities" | |||
| Moderator: Peter Himler, founder, Flatiron Communications LLC | |||
| Panel: TBD | |||
| Social Business Track | |||
| "Can You Hear Me Now? Thriving in the Digital World" | |||
| Laura Dunn, senior consultant, national media and public relations, Kaiser Permanente | |||
| HyperConnections Track | |||
| "Meet the New Experience Stylist Professionals: Create Unique, Personal Experiences" | |||
| Katrina Klier, global managing director, Accenture | |||
| 5 p.m. | Conference Adjourns | ||