Thank you to the PRSA 2013 Digital Impact Conference speakers for sharing their expertise.

Copies of the speaker presentations are available now. Click here to access these presentations.

Presentations are available to registered conference attendees only. You will be asked to sign into the PRSA website to download the conference presentations.

Contact the PRSA Helpdesk at helpdesk@prsa.org for further assistance.

Thursday, June 27

 

8–9 a.m.     Registration and Breakfast

Join exhibitors, peers, presenters and other attendees for a continental breakfast.
     
9–10 a.m.Opening Keynote
"The New Face of PR: Tap the Power of Search Engines and Social Media"
Danny Sullivan, founding editor, Marketing Land and Search Engine Land
    
10–10:15 a.m.Coffee Break
    
10:15–11 a.m.Breakout Sessions: Set I
Strategies & Innovations Track
"Social Goes Visual: Engage Others With Powerful Multimedia Content" 
Heidi Sullivan, vice president, global media research, Cision
Daniel Lemin, public relations and digital media consultant; owner, Social Studio
   
Social Business Track
"From Social PR to Social Business: Make Building Digital Literacy a Team Sport"
Eric Schwartzman, founding chair, PRSA Digital Impact Conference; founder and CEO, ComplySocially
      
HyperConnections Track
"Inside 3-D Content Mapping: Ten Ways to Create Content That Sparks Action"
Mike Neumeier, APR, principal, Arketi Group
    
11–11:15 a.m.Break
    
11:15 a.m.–NoonBreakout Sessions: Set II
Strategies & Innovations Track
"Unleash the Power of Social Media: A New Take on Traditional PR"
Gregory Galant, CEO and co-founder, Muck Rack; co-founder and executive producer, The Shorty Awards
     
Social Business Track
"A Digital Transformation: See How Other Firms Have Integrated Social Media"
Phil Gomes, senior vice president, digital integration, Edelman
     
HyperConnections Track
"Social Media for B2B: What Works — and What Doesn't — in the High-Tech Sector" 
David Smith, creative director, McClenahan Bruer
      
Noon–1 p.m.Lunch
    
1–2 p.m.Luncheon Keynote
"The Content Imperative"
 Steve Rubel, chief content strategist, Edelman
2–2:15 p.m.

Break

    
2:15–3 p.m.Breakout Sessions: Set III
Strategies & Innovations Track
"Keeping Pace With a +Mobile World: Where Content Marketing and PR Are King"
Kevin Sangsland, APR, vice president, Airfoil Public Relations
    
Social Business Track
"Avoid the Landmines: Social Media Law for PR and Communications"
Glen Gilmore, attorney, social media strategist; instructor, digital marketing, crisis communications and social media law, Rutgers University
    
HyperConnections Track
"Enterprise 3.0: How Digital Technology Drives Social Business"
Brandi Boatner, digital experience manager, Global Technology Services, IBM
    
3–3:15 p.m.Break
    
3:15–4 p.m.Breakout Sessions: Set IV
Strategies & Innovations Track
"Is PR Social or Is Social PR? The Medium vs. the Message"
Joel York, executive director, marketing and product, Meltwater; principal, Affinitos
     
Social Business Track
"Get REAL: How Engagement at Scale Boosts Customer Relationships"
Chris Heuer, founder, Social Media Club
    
HyperConnections Track
"Live From ... Wherever: How Streaming Content Engages Audiences, Boosts Business"
Jim Ethridge, director, digital services, KEF Media
     
4–4:15 p.m.Break
     
4:15–5 p.m.Breakout Sessions: Set V
Strategies & Innovations Track
"Go Global: Seven Steps to Integrating Digital and Social Tactics for a Live Event"
Heather Read, program manager, social media, DuPont Corporate Communications
Kirsten Mucha, digital communications leader, DuPont Corporate Communications
     
Social Business Track
"There’s No Place Like Home: Your Company Website as Your Content Hub"
 Dee Rambeau, vice president, customer engagement, PR Newswire
Chris Antoline, director, customer engagement, PR Newswire
          
HyperConnections Track
"Data Driven Business Decisions: Improving Current and Prospective Work With Quantified Insights"
Brent Chudoba, vice president and general manager, SurveyMonkey Audience and SurveyMonkey
Tracey Parry, APR, senior vice president and partner, Airfoil Public Relations
    
5 p.m.Adjourn
     
5:30–7:30 p.m.Opening Night Networking Reception
Sponsored by the PRSA Technology Section
RSVP required. Space is limited.
Faces & Names at 159 W 54th St.
                          

Friday, June 28

                                      
8–9 a.m.Breakfast With Exhibitors
9–10 a.m.2013 Technology PR Professional of the Year Award
                                                                                
Opening Keynote
"Social Machines: How to Develop Connected Products That Change Customers' Lives"
Peter Semmelhack, founder and CEO of Bug Labs; author of "Social Machines: How to Develop Connected Products That Change Customers' Lives"
               
10–10:15 a.m.Coffee Break
    
10:15–11 a.m.Breakout Sessions: Set VI
Strategies & Innovations Track
"Intensify the Customer Connection: Extend the Online Experience In-Store"
David Bivins, director, creative strategy, MICROS Retail Solutions
       
HyperConnections Track
"Big Data = Big Business: Put Social Media Analytics Into Action"
David Johnson, vice president, agency sales and service, Marketwired
             
11–11:15 a.m.Break
    
11:15 a.m.–NoonBreakout Sessions: VII
Strategies & Innovations Track 
"A Lesson From AARP: How Digital Technology Transformed the Member Experience"
Kevin Donnellan, executive vice president and chief communications officer, AARP
    
Social Business Track
"Social Media Law 101: From Cyberjacking to Employee Policies, Protect Your Brand"
Robert McHale, Esq., founder, R|McHale Law; author, "Navigating Social Media Legal Risks: Safeguarding Your Business"
    
HyperConnections Track
"Augmented Reality: Connect and Engage Using New Touchstone Technology"
Lynne Johnson, director, digital and social, brand strategy and marketing, Waggener Edstrom Worldwide
    
Noon–1 p.m.Lunch
    
1–2 p.m.Luncheon Keynote
"Tackling a Crisis: Lessons From the Trenches"
       Moderator: Col. Greg Reeder, president, Third Edition, Media DC; public affairs officer, U.S. Marine Corps
Bill Salvin, president and founder, Signal Bridge Communications
Eric Tausch, deputy director, public affairs, headquarters, U.S. Marine Corps
Jessica E. Gioglio, public relations and social media manager, Dunkin' Brands
Caitlin Ostomel, external affairs specialist, Federal Emergency Management Agency, Region II
Sam Kille, regional communications director, American Red Cross, Greater New York Region
   
2–2:15 p.m.Break
    
2:15–3 p.m.Breakout Sessions: Set VIII
Social Business Track
"What are They Thinking? Communicating With Global Millenials"
 Elizabeth Albrycht, co-chair, Digital Impact Conference, senior lecturer, digital marketing, Paris School of Business and the Institut Supérieur de Communication (ISCOM)
             
HyperConnections Track
"Get Ahead of a Crisis: Leverage Social Media to Defuse Damaging Situations"
Sandra Fathi, president and founder, Affect
    
3–3:15 p.m.Break
    
3:15–4 p.m.Breakout Sessions: Set IX
Strategies & Innovations Track
"Attract, Engage and Convert: Get Ahead With Content Digital Marketing and PR"
Lee Odden, CEO, TopRank Online Marketing; author, "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing"
       
HyperConnections Track
"Sustainable Communications: See How It Connects, Feeds and Aids Communities"
Moderator: Clarke L. Caywood, Ph.D., full professor, Integrated Marketing Communications Department (IMC) and the Medill Graduate School, Northwestern University
Anders Gronstedt, Ph.D., president, Gronstedt Group
Andrew Boyarsky, MSM, PMP, project director, City University of New York
Scott McCallum, former governor, Wisconsin; president and CEO, Aidmatrix Foundation
    
4–4:15 p.m.Break
    
4:15–5 p.m.Breakout Sessions: Set X
Strategies & Innovations Track
"To Pay or Not to Pay: The Question of Hybrid Media Opportunities"
Moderator: Peter Himler, founder, Flatiron Communications LLC
Josh Sternberg, media/publishing reporter, Digiday
 Jonathan Perelman, vice president, agency strategy and industry development, BuzzFeed
Matt Browher, senior vice president, digital strategist, Ketchum
                             
Social Business Track
"Can You Hear Me Now? Thriving in the Digital World"
Laura Dunn, senior consultant, national media and public relations, Kaiser Permanente
    
HyperConnections Track
"Meet the New Experience Stylist Professionals: Create Unique, Personal Experiences"
Katrina Klier, global managing director, Accenture
    
5 p.m.Conference Adjourns