How Technology and Social Media Are Changing Health Care

Mobilize Online Communities to Create Social Change & Modernize Medicine

Social media is revolutionizing medicine. Technology is changing how we communicate with our healthcare providers, medical insurers and patient advocacy groups. In this panel discussion, you'll learn how to:

• Create initiatives to explore healhcare equity, access and justice
• Communicate globally about social, political and economic factors in health
• Mobilizing online communities to discuss, debate and collaborate on health care issues, create social change and otherwise modernize medicine

More Social Media Training from PRSA

Moderator Alicia V. Nieva-Woodgate is managing director of ANW Networks. She has more than 15 years of experience in creating and driving strategic in-house and agency led, public relations and social media programs. She has counseled various U.S. and international agencies, VC’s and corporations, working with financial institutions, REITs, retail, biotechnology, and high-technology companies. She runs ANW Networks, a virtual public relations firm that also offers consultancy services to other agencies. Last year Nieva-Woodgate was chosen for the Society of New Communications Research's (SNCR) 2011-2012 Fellowship program. Her research focuses on the effects of social media on RegFD. She expects to publish in late 2012.

Heang Tan is project manager and editor for Health Justice CT, a project of the Society for New Communications Research (SNCR). This initiative uses social media channels to raise awareness about racial and ethnic disparities.

Jean-Luc ("JL") Neptune is senior vice president at Health 2.0. He manages "Challenge," Health 2.0's innovation competition and builds a network of software developers, designers, researchers, entrepreneurs and other individuals interested in driving innovation in the health industry. 

Sarah Stephens-Winnay is senior vice president, market management at Eliza Corp. There, she directs Eliza's strategic marketing and analytics activities, ensuring support of the company's strategic goals. She has served as director of HealthMedia Consulting Group and previously as director of marketing for HealthMedia. Stephens-Winnay has also held positions at Eli Lilly and Co, The Lewin Group and Decision Resources, specializing in market research and marketing strategies for the pharmaceutical and health care industries.