Manage Your Company’s Social IQ

How to Engage in Conversations That Can Move the Company’s Share Price

With millions of blogs and message boards worldwide, consumers are tracking companies’ and brands’ every move and reporting it to the world via social media like never before. These days, a simple blog post can positively or negatively affect an organization — even move the company’s share price.

• Be able to talk to the C-suite about the impact social media can have on organizational reputation and business outcomes.
• Learn how to actively listen and engage in social media conversations and respond to customer needs.
• Find out how to use technology to discover conversations about your brand and stand out in today’s global economy.

More Social Media Training from PRSA

Martin Murtland is vice president and managing director of Dow Jones & Company. There, he’s responsible for products and services for public relations and corporate communications professionals, including media monitoring, media contact management, research and media analysis tools.