The Business of Influence

Introducing a Framework to Socialize the Enterprise

Everything an organization does occurs within the context of a changing world. Influence flows all around it. Learn about the Influence Scorecard, about improving the organization's facility to identify opportunities in these influence flows for competitive advantage. Find out about improving sensitivity, responsiveness and agility by socializing the enterprise and the role of a new breed of professional – the influence professional.

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Philip Sheldrake, MCIPR CEng, is the founding partner of Meanwhile and Influence Crowd and the main board director of Intellect. He's author of The Business of Influence: Transforming Marketing and PR in the Digital Age (Wiley 2011).