The Digerati

Social Media Habits of Multicultural Consumers

Learn about the attitudes, behaviors and needs of African-American consumers. UniWorld Group’s “Digerati Study” reveals insights on how to reach multicultural consumers where they live, breathe, form their opinions and make purchase decisions.

• Learn about the behavior of multicultural consumers in mobile, online and social media.
• Find out how The Home Depot, Colgate and Ford Motor Company have influenced multicultural consumers via online, social media and mobile applications.
• Discover tools you can use to target multicultural consumers via social media, mobile and online.

More Social Media Training from PRSA

Tyrha M. Lindsey is director of public relations at the UniWorld Group, Inc., the longest-standing full-service multicultural marketing agency in the United States.

Bruce Kirton is director of strategic planning and a lead strategist at the UniWorld Group. There, he serves such clients as CVS, the Marines, Colgate and Vertex Pharmaceuticals.