Program
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Monday, April 2
7:00 a.m.–8:00 a.m. — Set up
8:00 a.m.–9:00 a.m. — Exhibitor Breakfast & Registration
9:00 a.m.–10:00 a.m. — Welcome Messages & Keynote Speaker
10:00 a.m.–10:15 a.m. — Break/Coffee
10:15 a.m.–11:15 a.m. Breakouts
- Embrace Data-Driven Communications: What Are Your Customers Trying To Tell You?
- B2B Online Community Building
- Reading Millions Of Minds: What PR Pros Can Learn From The CIA & NSA
11:15 a.m.–11:30 a.m. — Break
11:30 a.m.–12:30 p.m. — Breakouts
- Influence the Influencers: How To Become A Leader In Influencer Communication
- From Community To Kinship: How To Leverage Digital Media Like Microsoft
- The Digerati: Social Media Habits of Multicultural Consumers
12:30 p.m.–1:30 p.m. — Lunch
1:30 p.m.–2:30 p.m. — Luncheon Speaker
2:30 p.m.–3:30 p.m. — Breakouts
- The Seven Traits Of Successful Bartenders/Bloggers: How To Leave Your Audience Members Wanting One More Shot
- The Business of Influence: Reframing Marketing And PR For The Digital Age
- Content Marketing & PR
3:30 p.m.–3:45 p.m. — Break
3:45 p.m.–4:45 p.m. — Breakouts
- Manage Your Company's Social IQ: How To Engage In Conversations That Can Move The Company's Share Price
- PR at a Hot Startup: Go Behind The Scenes At Buddy Media, Foursquare, Etsy And Zynga
5:15 p.m.–7:30 p.m. — Tweetup
Tuesday, April 3
7:00 a.m.–8:00 a.m. — Set up
8:00 a.m.–9:00 a.m. — Exhibitor Breakfast & Registration
9:00 a.m.–10:00 a.m. — Keynote Speaker
10:00 a.m.–10:15 a.m. — Break/Coffee
10:15 a.m.–11:15 a.m. — Breakouts
- Who’s Managing Your Social Media Initiatives? The Person, Not The Position, Determines The Success Of Your Program
- You May Already Have Won: How To Run A Winning Online Contest
- 3-D Bubble Mania: Combine Traditional, Social And Mobile PR Outreach
11:15 a.m.–11:30 a.m. — Break
11:30 a.m.–12:30 p.m. — Breakouts
- Stay On The Right Side Of Copyright And Trademark Law: Learn To Protect Yourself In The Digital Age
- How Technology And Social Media Are Changing Health Care: Mobilize Online Communities To Create Social Change And Modernize Medicine
- Another Social Network? How To Avoid Social Media Fatigue
12:30 p.m.–1:30 p.m. — Lunch
1:30 p.m.–2:30 p.m. — Luncheon Speaker
2:30 p.m.–3:30 p.m. — Breakouts
- PR &Wikipedia: From Contention to Cooperation
- Crashing The White House: Leveraging The Digital World For Change In The “Real” World
- Manage Multiple Content Streams Like Monster.com: How To Plan, Execute And Measure A Complex Multichannel Social Media Program
3:30 p.m.–3:45 p.m. — Break
