Program
Click here to access presentations from The PRSA 2012 Digital Impact Conference. You must have a MyPRSA account to view this site.
Monday, April 2
8:00 a.m.–9:00 a.m. — Exhibitor Breakfast & Registration
9:00 a.m.–10:00 a.m. — Welcome Messages & Keynote Speaker
10:00 a.m.–10:15 a.m. — Break/Coffee
10:15 a.m.–11:15 a.m. Breakouts
- Embrace Data-Driven Communications: What Are Your Customers Trying to Tell You?
- B2B Online Community Building: Best Practices From Strategy to Execution
- Reading Millions of Minds: What PR Pros Can Learn From the CIA & NSA
11:15 a.m.–11:30 a.m. — Break
11:30 a.m.–12:30 p.m. — Breakouts
- Influence the Influencers: How to Become a Leader in Influencer Communication
- From Community to Kinship: How to Leverage Digital Media Like Microsoft
- The Digerati: Social Media Habits of Multicultural Consumers
12:30 p.m.–1:30 p.m. — Lunch
1:30 p.m.–2:30 p.m. — Luncheon Speaker
2:30 p.m.–3:30 p.m. — Breakouts
- The Clip Report: A Briefing on the Future of News
- The Business of Influence: Introducing a Framework to Socialize the Enterprise
- Content Marketing & Public Relations: Optimize and Socialize to Persuade Your Audiences to Act
3:30 p.m.–3:45 p.m. — Break
3:45 p.m.–4:45 p.m. — Breakouts
- Manage Your Company's Social IQ: How to Engage in Conversations That Can Move the Company's Share Price
- PR at a Hot Startup: Go Behind the Scenes at Buddy Media, Foursquare, Etsy and Zynga
- Social Media and Crisis Management: Going Beyond Traditional Strategies
5:15 p.m.–7:30 p.m. — Tweetup
Tuesday, April 3
8:00 a.m.–9:00 a.m. — Exhibitor Breakfast & Registration
9:00 a.m.–10:00 a.m. — Keynote Speaker
10:00 a.m.–10:15 a.m. — Break/Coffee
10:15 a.m.–11:15 a.m. — Breakouts
- Who’s Managing Your Social Media Initiatives? The Person, Not the Position, Determines the Success of Your Program
- You May Already Have Won: How to Run a Winning Online Contest
- 3D Bubble Mania: Combine Traditional, Social and Mobile PR Outreach
11:15 a.m.–11:30 a.m. — Break
11:30 a.m.–12:30 p.m. — Breakouts
- Stay On The Right Side of Copyright & Trademark Law: Learn to Protect Yourself in the Digital Age
- How Technology and Social Media Are Changing Health Care: Mobilize Online Communities to Create Social Change & Modernize Medicine
- Another Social Network? How to Avoid Social Media Fatigue
12:30 p.m.–1:30 p.m. — Lunch
1:30 p.m.–2:30 p.m. — Luncheon Speaker
2:30 p.m.–3:30 p.m. — Breakouts
- PR &Wikipedia: From Contention to Cooperation
- Crashing the White House: Leveraging the Digital World for Change in the “Real” World
- Manage Multiple Content Streams Like Monster.com: How to Plan, Execute and Measure a Complex Multichannel Social Media Program
3:30 p.m.–3:45 p.m. — Break
3:45 p.m.–4:45 p.m. — Keynote Speaker
