Why Attend The PRSA 2012 Digital Impact Conference

Maximize your online presence. Attend The PRSA 2012 Digital Impact Conference, which focuses on the interplay of influence and persuasion. This is the digital and social media conference for PR and communications professionals looking to increase their knowledge on the latest tools and trends being used to engage customers and bolster the bottom line.

The Digital Impact Conference offers workshops where public relations professionals will hear from entrepreneurs and others who specialize in technology communications or social and digital media:

• Microsoft: Get a glimpse into how they use digital media to build a kinship with their communities.
• Peter Himler: Listen in as he moderates a discussion on life inside a hot startup.
• Sprint: Use traditional, mobile and social tools to create a viral video.
• eBay: Think like a bartender to better connect with your audience.
• Cision: Mine social media conversations to prevent crises before they start.
• Dow Jones: Understand the power of your company’s social IQ.
• Online Contests: Learn how to run an effective contest that increases your social media presence.
• Social Media Fatigue: Fight it. Manage it. Make it work for you.
• Booz Allen Hamilton: Make sure your social media programs are sustainable.
• Monster.com: Sneak a peek at how this job board manages a multichannel social media program.