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Thursday, Breakout Session, 2–3 p.m.
SNCR Research Presentation, "Social Business Maturity Model: What Stage is Your Organization at?"
“Social Business” – everybody's talking about it, but few are succeeding beyond social media marketing programs. However, a fast-growing number of companies are using a whole new mechanism for nurturing customer relationships in the form of social business. This session answers the question of what it really means for an organization to be social. We will define what social business is (and is not), examine common missteps, and, using a Social Business Maturity Model developed by Leader Networks, explore the four stages of social business to help organizations better understand the underlying business processes that need to align for success.


Speaker:
Vanessa DiMauro is a SNCR Senior Fellow and CEO of Leader Networks, a research and strategy consulting company that helps large organizations succeed in social business and B2B online community building.  Vanessa is a popular speaker, researcher and author. Connect with DiMauro on Twitter at @vdimauro.