| Register Now > Friday, Breakout Session, 1:30–2:30 p.m. SNCR Award-Winning Case Study: "Best Practices for Online Reputation Management" Attend this session and learn how Network Solutions positioned itself as a small business champion and successfully maintained a 72% positive-neutral online sentiment over the past year. The company supported these efforts with blogs, webinars, Tweet chats and a Social Media Advisory Board. These initiatives directly led to positive online reactions throughout social media channels, and garnered Network Solutions the 2010 SNCR Award of Excellence for Online Reputation Management. Shashi and Susan will describe how you can use similar strategies effectively, and will answer questions about their experiences with online crisis communications and reputation management. Speaker: Shashi Bellamkonda is the Social Media Swami (otherwise known as: Director, Social Media) of Network Solutions. He was featured in Washingtonian's Top 100 Tech Titans list in the Community and Thought leadership category of the Washington Tech Titans and the Washington Business Journal called him the Social Listener. Connect with Bellamkonda on Twitter at @shashib. Speaker: Susan Wade has more than 19 years experience in public relations and marketing for Fortune 1000 companies, non-profits and government agencies. She joined Network Solutions in 2004 and her team has been focused on developing communications programs that help small businesses use the Internet to grow their companies. Connect with Wade on Twitter at @susan_w. | |