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Friday, Breakout Session,  11 a.m.–Noon
"The Seven Cs of Social Media Measurement: How to Analyze the Value of Your Social Capital"               
How do you measure the value of your content, communities and conversations? In this session, you’ll learn to combine several approaches to evaluate and report the success of your social media efforts. Find out how connectedness, conversion and “conversationships” contribute to your social capital.

Speaker:
Alan Chumley is senior vice president of CARMA International, a global traditional and social media analysis and PR-measurement consulting firm. An advocate of driving science into the art of communications, Chumley demonstrates how to use research and measurement to inform and influence PR strategy. Connect with Chumley on Twitter at @alanchumley.