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Friday, Breakout Session, 2:45–3:45 p.m.
"Assess, Identify, Integrate: How to Add Social Media to Your Crisis Communication Plan"
Put social media to work in your crisis communication plan. In this session, you'll learn how to determine where your constituents get their information online, assess their influence during a crisis, identify potential issues and risks and integrate social media into your traditional crisis communication plan.
Speaker:
Karen Freberg is an instructor with West Virginia University's online master's degree program in Integrated Marketing Communications and a doctoral candidate studying public relations at the University of Tennessee in Knoxville. She researches public relations, crisis communications, social media, and reputation management. Connect wth Freberg at @kfreberg.