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Friday, Breakout Session, 2:45–3:45 p.m.
PRSA Technology Section Presentation: "The Future Is Now: What Baby Boomers Can Learn From Generation Y"

As Generation Y practitioners — those who grew up on social media — enter the workplace, the profession will shift. What can they teach seasoned practitioners? And how will their experiences change the practice of PR?


Speaker:
Joseph Harasta, Ph.D., is associate professor of public relations at Kutztown State University of Pennsylvania. His research includes public relations management and best practices in PR education.