| Register Now > Friday, Breakout Session, 11 a.m.–Noon SNCR Research Presentation: "The Story With Online Video: Change Your Company's Narrative" Viral video tops every organization’s social media wish list these days. Yet, high-touch video that really works is about more than just going viral – it starts with great storytelling, among other things. Simply put, video connects with people in ways other media cannot. This presentation will feature the results of the Society for New Communications Research video storytelling research. Attend this session and learn: which organizations are succeeding when it comes to video and why; strategic priorities driving usage of video; how organizations are using video to enhance their storytelling; best practices for how to use online video to change your company’s narrative; how are organizations measuring success with their online video initiatives and what’s coming next.  Speaker: Kathy Klotz-Guest is a founding fellow and board member of the Society for New Communications Research (SNCR). She helps companies market more successfully by being more human throughout the marketing food chain. Connect with Klotz-Guest on Twitter at @kathyklotzguest. | |