| Register Now > Friday, Breakout Session, 9:45–10:45 a.m. "PRofiting From the Personal-Branding Era: How to Convince the CEO to Encourage Personal Brands" Personal brands can disrupt the status quo of many companies. But they can also reflect positively on the organization and contribute to its profitability. In this session, you’ll learn the link between followers and friends and the company’s bottom line. And you’ll find out how to measure, monitor and manage personal brands within the organization.  Speaker: Ed Schipul is CEO and president of Schipul — The Web Marketing Company. The leader of one of Houston’s fastest-growing companies, Schipul monitors trends that drive social media and Web marketing behaviors. Connect with Schipul on Twitter at @eschipul. | |