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Friday, Breakout Session,  9:45–10:45 a.m.
PRSA Technology Section Presentation: "microMARKETING: Get Big Results by Thinking Small"
Every day the world sees more than 1 million new blog posts, tens of millions of tweets, hundreds of millions of Facebook updates and more than 1 billion YouTube videos. In this environment, marketers must thread their messages though billions upon billions of bite-sized information snapshots to reach the right people. In this session, the author of “microMARKETING” will show you how.

Speaker:
Greg Verdino focuses on consumer engagement strategy at Dachis Group. He is the author of “microMARKETING” (McGraw-Hill, 2010) and writes a popular marketing blog at www.gregverdino.com. Connect with Verdino on Twitter at @gregvedino.