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Friday, General Session, 8:30–9:30 a.m.
"How Are Media & Journalism Evolving? Insights from the 2011 SNCR/Middleberg Survey of Media in the Wired World"
How is media and journalism evolving and what does it mean for us as communications professionals? How do we make sure our role stays relevant and valuable?  Hear the results of the 2011 SNCR Middleberg Survey of Media in the Wired World from SNCR founder and president, Jen McClure and Don Middleberg of Middleberg Communications. Hear how and why journalists use new media and communications tools and technologies; the frequency of use of and preferences for new media and communications tools and technologies; the impact of social media on the way they work and attitudes of toward the impact and value of these new tools and trends on the future of journalism.

Speakers:
Don Middleberg is a senior fellow of the Society for New Communications Research (SNCR) and president of Middleberg Communications. He has more than 30 years in the communications business, and launched his first firm, Middleberg & Associates, in 1989. In 2000, the agency became Euro RSCG Middleberg when it was acquired by Euro RSCG, the largest communications division within Havas. In the 1990s, his firm’s technology practice gave Middleberg an early window to the Internet and led him to become one of the first communications practitioners to understand the web’s long-range impact on public relations and corporate communications. With Professor Steven Ross, formerly of the Columbia University Graduate School of Journalism, Middleberg initiated “The Middleberg/Ross Media Survey.” Don’s book, Winning PR in the Wired World, was published by McGraw Hill in 2001 and remains required reading for communications majors at major universities and professionals at Fortune 500 companies. Middleberg has lectured on public relations for the American Advertising Federation, the Arthur Page Society, the Financial Communications Society, the PRSA, Boston University, Cornell, NYU and the Newhouse School. Don holds a bachelor’s degree in economics and a master’s of business administration in marketing. Connect with Middleberg on Twitter at @donmiddleberg.

Jen McClure is corporate social strategist, Thomason Reuters and SNCR president. She has more than 25 years of experience in all facets of media and communications, and is a recognized expert in the field of social media and new communications. She is the founder and president of the Society for New Communications Research, a global, nonprofit research and education foundation and think tank focused on the latest developments in new media and communications and their impact on business, culture and society. She holds a bachelors degree from Sarah Lawrence College, a master’s degree from Stanford University and a graduate certificate in History, Politics and Society from Oxford University. Connect with McClure on Twitter at @jen_mcclure.