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Friday, Luncheon Keynote, Noon–1:30 p.m.
"Google, News and Google News: Get a Backstage Pass"
Every month, Google News sends more than 1 billion clicks to news publishers large and small. In this session, you'll go behind the scenes with Google News to find out how it works, what it can mean for public relations professionals and what other Google efforts — in areas like search, mapping, translation, and trend analysis — you can use to shape the future of communications.


Keynoter:
Sean Carlson is manager of news industry relations at Google. There, he's responsible for building the company's relationships with the journalism community. Follow Carlson at @seancarlson on Twitter.