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| Save $50 by the March 31 Saver Rate Deadline! | |
| The PRSA 2011 Digital Impact Conference: "Building Knowledge, Skills and Value for the New Decade" features three tracks: | |
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| Check out our dynamic program below, which is currently being finalized and may be subject to change. |
Thursday, |
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8–9 a.m. | Registration and Breakfast | |
9–10 a.m. | Opening Keynote | |
| Technology Section Presentation: "Bing: Does the World Need Another Search Engine?" | ||
| Adam Sohn, senior director of public and influencer relations, Microsoft Corporation | ||
10–10:15 a.m. | Coffee Break | |
10:15–11:15 a.m. | Breakout Sessions: Set I | |
| "Back Into Social CRM: Create Advocacy, Engagement and Lasting Relationships" | ||
| Maggie Fox, founder and CEO, Social Media Group | ||
| SNCR Research Presentation: "Social Media Adoption Trends" | ||
| Nora Ganim Barnes, Ph.D., SNCR senior fellow and research chair, chancellor professor of marketing and information systems, University of Massachusetts Dartmouth. | ||
| PRSA Technology Section Presentation: "Mobile Engagement for PR Pros: Connect With Customers on Their iPhones, Androids and Blackberrys" | ||
| David Berkowitz, senior director of emerging media and innovation, 360i | ||
| John C. Havens, SNCR fellow, 2010–2011, executive vice president of social media, Porter Novelli | ||
| Peter Himler, founding principal, Flatiron Communications LLC | ||
| John Puterbaugh, founder and CEO, Nellymoser Inc | ||
11:15–11:30 a.m. | Break | |
11:30 a.m.–12:30 p.m. | Breakout Sessions: Set II | |
| "The Power of Influence: Find and Reach Key Influencers" | ||
| Heidi Sullivan, vice president of media research, Cision | ||
| PRSA Technology Section Presentation: "Brandjack: What Do You Do When Someone Hijacks the Conversation About Your Brand?" | ||
| Quentin Langley, a lecturer at London Metropolitan University; editor of BrandjackNews and author of “Brandjack!” | ||
12:30–2 p.m. | Luncheon Keynote | |
| "Social Marketing to the Business Customer: It's Time to Get Serious About B2B" | ||
| Paul Gillin, SNCR senior fellow, co-author of "Social Marketing to the Business Customer" | ||
| Eric Schwartzman, SNCR fellow, 2006–2007, co-author of "Social Marketing to the Business Customer" | ||
2–3 p.m. | Breakout Sessions: Set III | |
| "Read it! Grab it! Share it!: Optimize Content for Curators" | ||
| Rachelle Spero, director, Brunswick Group | ||
| SNCR Research Presentation: "The Social Business Maturity Model: Assessing Your Organization" | ||
| Vanessa DiMauro, SNCR senior fellow, CEO, Leader Networks | ||
| PRSA Technology Section Presentation: "Beyond Your Zappos Case Study: B2B Social Media Strategies for the Rest of Us" | ||
| Paul Furiga, president and CEO, WordWrite Communications LLC | ||
3–3:15 p.m. | Break/Beverages | |
3:15–4:15 p.m. | Breakout Sessions: Set IV | |
| SNCR Award-Winning Case Study: "Collaboration and Co-Creation: The Role of Community and Social Technology in Emergencies" | ||
| Gloria Huang, social media strategist, American Red Cross | ||
| PRSA Technology Section Presentation: "Chick Writ: Consumer Brands: Reach Women Buyers via Female Bloggers" | ||
| Holly Hamann, co-founder, BlogFrog | ||
| “Getting the Most Out of Your Social Media Efforts: Understanding Analytics, Sentiment and Dashboards” | ||
| Jeff Cann, manager of accounts, Sysomos, a Marketwire Company | ||
4:15–4:30 p.m. | Break | |
4:30–5 p.m. | General Session I | |
| "Wrap Up and Lessons Learned With Digital Impact Conference Co-Chairs" | ||
| Elizabeth Albrycht, SNCR founding fellow | ||
| Kevin Sangsland, APR, account director, Airfoil Public Relations | ||
| Eric Schwartzman, SNCR fellow, 2006–2007, co-author of "Social Marketing to the Business Customer" | ||
Friday, May 6 | ||
8–8:30 a.m. | Breakfast | |
8:30–9:30 a.m. | General Session II | |
| "How Are Media and Journalism Evolving?: Insight From the 2011 SNCR/Middleberg Survey of Media in the Wired World" | ||
| Jen McClure, corporate social strategist, Thomson Reuters; SNCR Board President | ||
| Don Middleberg, SNCR senior fellow, CEO, Middleberg Communications | ||
9:30–9:45 a.m. | Coffee Break | |
9:45–10:45 a.m. | Breakout Sessions: Set V | |
| "PRofiting From the Personal-Branding Era: How to Convince the CEO to Encourage Personal Brands" | ||
| Ed Schipul, CEO and president, Schipul — The Web Marketing Company | ||
| SNCR Award-Winning Case Study: Measurements 201: How to Move Beyond Awareness" | ||
| Joe Chernov, director of content, Eloqua | ||
| PRSA Technology Section Presentation: "microMARKETING: Get Big Results by Thinking Small" | ||
| Greg Verdino, consumer engagement strategy, Dachis Group, author of "microMARKETING" | ||
10:45–11 a.m. | Break | |
11 a.m.–Noon | Breakout Sessions: Set VI | |
| "The Seven Cs of Social Media Measurement: How to Analyze the Value of Your Social Capital" | ||
| Alan Chumley, senior vice president, CARMA International | ||
| SNCR Research Presentation: "The Story With Online Video: Change Your Company's Narrative" | ||
| Kathy Klotz-Guest, SNCR founding fellow and board member | ||
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| PRSA Technology Section Presentation: "Mobile Marketing: Extend Your Reach in the Digital Age" | ||
| Neel Sus, CEO and co-founder, Touch Studios | ||
| Jameson Quave, COO and co-founder, Touch Studios | ||
Noon–1:30 p.m. | Luncheon Keynote | |
| "Google, News and Google News: Get a Backstage Pass" | ||
| Sean Carlson, manager of news industry relations, Google | ||
1:30–2:30 p.m. | Breakout Sessions: Set VII | |
| SNCR Award-Winning Case Study: "Best Practices for Online Reputation Management" | ||
| Shashi Bellakomda, social media swami, Network Solutions | ||
| Susan Wade, director of corporate communications, Network Solutions | ||
| PRSA Technology Section Presentation: "Leverage Social Media Like Groupon: Reach the Right Person at the Right Time With Direct-to-Consumer Social Marketing" | ||
| Sean Smyth, vice president of business development, Groupon.com | ||
2:30-2:45 p.m. | Break | |
2:45-3:45 p.m. | Breakout Sessions: Set IIX | |
| West Virginia University Award-Winning Session: "Assess, Identify, Integrate: How to Add Social Media to Your Crisis Communication Plan" | ||
| Karen Freberg, instructor,West Virginia University's IMC Program; doctoral candidate in public relations, The University of Tennessee – Knoxville | ||
| SNCR Award-Winning Case Study: "Beyond Facebook: Rubik's Cube(r) and Safety1st Develop Multichannel Campaigns" | ||
| Elicia Basoli, director of digital services, 360 Public Relations | ||
| PRSA Technology Section Presentation: "The Future Is Now: What Baby Boomers Can Learn From Generation Y" | ||
| Joseph Harasta, Ph.D., associate professor of public relations, Kutztown State University of Pennsylvania | ||
3:45–4:30 p.m. | General Session III | |
| "Wrap Up and Lessons Learned With Digital Impact Conference Co-Chairs" | ||
| Elizabeth Albrycht, SNCR founding fellow | ||
| Kevin Sangsland, APR, account director, Airfoil Public Relations | ||
| Eric Schwartzman, SNCR fellow, 2006–2007, co-author of "Social Marketing to the Business Customer" | ||