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Thursday, Breakout Session, 11:30 a.m.–12:30 p.m.
PRSA Technology Section Presentation, "Brandjack: What Do You Do When Someone Hijacks the Conversation About Your Brand?"
Just ask United Airlines: When a guy with a mangled guitar can knock $180 million of your stock price by sharing his story on YouTube, you have to be ready to respond when an outsider takes control of the conversation about your brand. In this session, you’ll learn strategies for combating brand crises — and ways to make your organization less vulnerable to attack in the first place.

Speaker:
Quentin Langley, a lecturer at London Metropolitan University, is editor of BrandjackNews and author of “Brandjack!” He serves on the Council of CIPR, the United Kingdom’s largest PR network. Connect with Langley on Twitter at @brandjack.