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Thursday, Breakout Session, 10:15–11:15 a.m.
PRSA Technology Section Presentation, "Mobile Engagement for PR Pros: Connect With Customers on Their iPhones, Androids & Blackberrys"
These days, mobile should figure into virtually all of your communications programs. In this program, you’ll get a peek at the latest tools and technologies, from iPhone apps to QR codes to augmented reality. You’ll hear case studies of companies that have successfully tapped the mobile marketplace. And you'll learn best practices for mounting a mobile engagement campaign.

Speakers:
David Berkowitz is senior director of emerging media and innovation at 360i. Connect with Berkowitz on Twitter at @dberkowitz.

Peter Himler is founding principal, Flatiron Communications LLC. Connect with Himler on Twitter at @peterhimler.

John Puterbaugh is founder/CEO of Nellymoser Inc. Connect with Puterbaugh on Twitter at @jdputerbaugh.

John C. Havens is executive vice president of social media at Porter Novelli. Connect with Havens on Twitter at @johnchavens.