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Thursday, Breakout Session, 11:30 a.m.–12:30 p.m.
"The Power of Influence: Find and Reach Key Influencers"
How can you identify and target the key influencers in your social media space — the handful who can make a real difference for your brand? In this session, you'll learn how to use online tools and social metrics to determine the top influencers in your market. You'll discover best practices for developing relationships with those influencers — and how to leverage those relationships to build social capital for your organization.

Speaker:
Heidi Sullivan is vice president of media research for Cision. She was formerly editorial manager for a regional business magazine publisher and media researcher for a major newswire service. Connect with Sullivan on Twitter at @hksully.