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What's next in healthcare communications? Find the most impactful PR approaches leveraging the latest changes in policy, technology and programs at the PRSA Health Academy Conference.

With a focus on public reporting, preventive care and changing legislative guidelines, this conference is designed by healthcare communicators for healthcare communicators to respond to evolving industry issues and enhance existing programs with practical innovations that can be applied immediately on the job. Recent case studies and candid, peer-to-peer conversations will center on:

• How colleagues are tackling compliance issues and challenges in the day to day.
• Behind-the-scenes processes that grew results within a variety of healthcare organizations, ranging from Fortune 500 companies to mid-size associations.
• Research and measurement on the digital tools that are streamlining task lists and budgets, while maximizing ROI.

This conference's dynamic program features a dynamic group of speakers, including:

	Jeffrey Winton,		Lee Rainie,		Bob Edwards,
	Vice President and Head, Global Communications Eli Lilly and Company		Director, Pew Research Center's Internet & American Life Project		Host, "The Bob Edwards Show" on Sirius XM Radio