Thank you to the 2010 Health Academy Conference speakers for sharing their expertise. Health Academy members must be logged into MyPRSA to access presentations. If you're not a Health Academy member but attended the conference, please contact Carolyn Marr for the link to the presentations.

Thursday, Breakout Set I (10:45 a.m.Noon)

Cutting Through the Clutter: Creating Messages That Drive Agendas  — Andrew Gilman, CEO and president, CommCore Consulting Group

Engaging Employees: Using and overlooked resource to sharpen a Competitive Edge — Michael O'Brien, senior vice president, health care practice leader, IMRE; Jody Buffington Aud, APR, associate director, internal communications, MedImmune

Communicating Complexity, Simply: The U.S. Health Care System for Health CommunicatorsPauline C. Hamel, EdD, PT Faculty, Health Communication Program, Boston University  – Metropolitan College; Timothy Sullivan, MS, facilitator, Health Communication program, Boston University – Metropolitan College, and director of communications, Partners Continuing Care and The Spaulding Rehabilitation Network; Mario R. Nacinovich, Jr., BSc, graduate student, Health Communication program, Boston University – Metropolitan College

Thursday, Breakout Set II (1:302:45 p.m.)

The Reputational Risks in the Health Care Social Media Space — Lara Sasken, public relations manager, ReputationDefender

Quinnipiac Paper Competition Winner: The Public Meeting as a PR Tactic: Engaging with the Public About a Potential Pandemic — Presenting Speaker Maria E. Len-Rios, University of Missouri.

Giving Research the Razzle-Dazzle: How AHRQ Promotes Health Care Research and Helps the Public Make Informed Decisions — Allan J. Lazar, director, Office of Communications and Knowledge Transfer, Agency for Healthcare Resarch and Quality (AHRQ)

Thursday, Breakout Set III (34:15 p.m.)

One Problem/Two Solutions: Harnessing iPhones and PDAs to Reach Your Audience (Two Presentations) — Erica Sniad Morgenstern, director, public relations and communications; Laura Boyd, president, LaBreche; Patrick Kullmann, president, CG3 Consulting

Stakeholder Engagement in the Era of ResponsibilityTracey J. Noe, senior director, Global Citizenship and Policy, Corporate Public Affairs, Abbott

Post-Modern Online Outreach: Engaging Your Public and Earning Media Coverage for Your BrandDouglas Simon, president & CEO, DS Simon Productions Inc.

Friday, General Plenary (9–10:15 a.m.)

Doing More with Less: Practical Pointers and the Upside to the Shrinking PR BudgetKathleen Lewton, APR, Fellow PRSA, principal, Lewton, Seekins & Trester; Steven Seekins, APR, Fellow PRSA, principal, Lewton, Seekins & Trester; and Kenneth Trester, APR, Fellow PRSA, Lewton, Seekins & Trester

Friday, Breakout Set IV (10:3011:45 a.m.)

The Business Case for Public Relations, Astellas Pharmaceuticals and GolinHarris — Jeff Burnett, global health care practice director, GolinHarris; Maribeth Landwehr, director of corporate communications, Astellas US LLC (presentation unavailable)

Promoting Health News and Innovation: Successful TacticsDanielle Cass, national public relations and media communications manager, Kaiser Permanente; Marureen McInaney, communications lead, division of research, Kaiser Permanente

Handout: Writing accurate news releases for medical research

Handout: Summary document

The Best of Both Worlds: Integrating Offline and Online Strategies for Maximum Impact — Jennifer Westphal, senior vice president, Fleishman-Hillard

Check Out D S Simon Productions CEO Doug Simon's Conference Interviews With:

Keynote Dr. Peter Salgo:


Mayo Clinic Executives Linda Donlin and Warren Harmon:


Health Academy Executive Committee Member Leigh Fazzina:


Health Academy Executive Committee Member Ellen Beth Levitt: