Breakout Sessions: Set V
Register for the 2012 PRSA Health Academy Conference.
"Managing Workplace Violence: How to Rescue Your Patients, Staff And Brand"
Healthcare workers are four times more likely than other workforce members to be assaulted on the job. Learn how a healthcare system handled two unspeakable acts of workplace violence that struck within a few months of each other.
Amy J. Goodwin, APR, director, institutional internal communications, Johns Hopkins Medicine
Ronna Borenstein-Levy, corporate director, marketing and public affairs, Suburban Hospital
"Effective Communications in a Multicultural Context"
Multicultural communications play a major role in today’s pluralistic society. Yet many practitioners mistakenly limit multicultural communications to simply translating materials. Share best practices in communicating to a multicultural audience and insights from the multicultural healthcare experience at Health Partners, the first health plan in the nation to receive the Multicultural Health Care Distinction from the National Committee for Quality Assurance (NCQA), and how it can translate (no pun intended) into successful public relations campaigns and outcomes.
Felicia R. Philips, supervisor, communications & public affairs, Health Partners
Randy Mintz-Presant, Vice President of Corporate Communications and Public Affairs, Health Partners
"Managing Real Issues in a Virtual World: A Case Study on Facebook"
The PR team at Primary Children unpublished its Facebook page when an activist group inundated it with inaccurate and disrespectful statements about a medical training workshop. Learn how the team strategically responded to the high-stakes situation.
Jason M. Carlton, APR, communication specialist, Primary Children's Medical Center