2013 PRSA Health Academy Conference
Accelerate Your Success: Winning Strategies in Health Care PR

A special thanks to all of our presenters. Speakers who have made their presentations available are listed below.


Conference Welcome and Opening Keynote Session Breakfast
"Embracing the Rapid Globalization of Health Care Communications"
Jeffrey Winton, vice president and head, global communications, Eli Lilly and Company
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Luncheon Plenary
"What You Need to Know About Trust and Protecting Your Brand"
Cathy Barry-Ipema, senior vice president, health practice, Edelman
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Breakout Session: Set I

"Getting Out of the Fire: A Case Study in National Crisis Response"
Brendon Shank, associate vice president, Society of Hospital Medicine.
Todd Von Deak, MBA, CAE, founder and president, TVD Associates
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"Engaging Veterans to Use Telehealth Technology: An Integrated Approach"
Stacie M. Rivera, communications strategist, Department of Veterans Affairs
click here for presentation 1
click here for presentation 2

Breakout Sessions: Set III
"Choosing Wisely: Communications Campaign Fights “More is Better” Mindset for Unneeded Medical Tests"
John J. Held, APR, director of communications, ABIM Foundation.
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Breakout Sessions: Set IV
"Shaping Thought Leadership for Your Health Care Organization"
Laila M. Waggoner, partner and chief strategy officer, R/P Marketing Public Relations
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Breakout Sessions: Set V
"Motivation and Mobilization: Using SoLoMo (Social, Local, Mobile) With Traditional Public Affairs Techniques to Engage Health Professional Organizations"
Alec Stone, MA, MPA, director, health policy, Oncology Nursing Society
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Thanks to Rami Lazarus for interviewing some of our speakers and sharing the following video footage