Conference Insights

The PRSA Health Academy Conference offers practical innovations to make the most of staff, budgets and time. See the high quality insight you can expect at the 2014 conference!


Ellen Beth Levitt, director of operations communications at Tenet Healthcare and PRSA Health Academy Executive Committee member, discusses the upcoming 2014 Health Academy Conference highlights with conference co-chair Marc Kaplan, associate dean of marketing and communications at Columbia University School of Nursing.

Blog Posts

"Eli Lilly, Novartis, FDA, the National Health Council and Top Advocacy Groups Discuss Tectonic Shifts in Patient Communications"
By Michael Roth, leader, health care, Bliss Integrated Communications


Check out presenter insight from the 2013 conference below:

Blog Posts

"Three Ways to Build a Solid Foundation for a Monumental Hospital Move"
Co-authored by Kelli Searles, APR, director of marketing and communicty relations, Franciscan St. Francis Health and Amy Hanna, ABC, vice president, Borshoff

"Oldie But a Goodie: Use of Radio Can Dramatically Expand the Impact of Your PR Plan"
By Susan M. Apgood, president and co-founder, News Generation, Inc.

"Building a Grassroots Army on the Internet: A Guide for Adopters at All Stages"
By Alec Stone, MA, MPA, director of health policy, Oncology Nursing Society

"Five Ways the ACA Will Reshape Health Care PR"
Co-authored by Meg Wildrick, managing director, Bliss Integrated Communication and Rouhan Coutinho, president, nD-Insight

"How to Shape Thought Leadership for Your Health Care Organization"
By Laila M. Waggoner, partner and chief strategy officer, R/P Marketing Public Relations

"Department of Veterans Affairs Explores Telehealth, Technology and Communications"
By Stacie M. Rivera, communications strategist, Department of Veterans Affairs