Please check back. Additional programming posted on a rolling basis.

Wednesday, May 13

10 a.m.–6 p.m.Registration
12:45–5 p.m.Pre-Conference Event at Cleveland Clinic's Main Campus*
* This is an optional ticketed event not included in the basic conference fee. Transportation is provided.
6–7:30 p.m.Meet the Health Academy and Newcomers Reception  

Thursday, May 14

8 a.m.–6 p.m.Registration 
8–8:45 a.m.Breakfast 
8:45–10:15 a.m.  Welcome and Opening Keynote Session
"How I Became YOU: My Journey From Doctor to Wellness Brand"
Michael F. Roizen, M.D., chair, Cleveland Clinic Wellness Institute, and chief wellness officer, Cleveland Clinic
10:30–11:45 a.m.    Breakout Sessions: Set I
"Digital Health and PR's Changing Role: The Mobile Health Revolution"
John C. Senall, principal and founder, Digital Healthcom Group
         "Creating a Tipping Point for Action: Promoting Smart Use of Antibiotics"   
   Glen Nowak, professor and director, Center for Health and Risk Communication, University of Georgia
   Nicole Coffin, deputy associate director for communication science, Centers for Disease Control and Prevention
 "Social Determinants of Health: Campaign Development and Customer Engagement"
   Selena Ramkeesoon, vice president, ICF International
Devona Overton, program director, ICF International
Noon–1:30 p.m.Luncheon Plenary

"Ebola Crisis Response Discussion: Insights and Experiences From the Frontlines"

Dave Daigle, communications director, Centers for Disease Control and Prevention
   Abbigail Tumpey, associate director, communications science, Centers for Disease Control and Prevention
1:45–3:15 p.m.Breakout Sessions: Set II
    "Video in Your Hand: Health Care Messaging Using iPhone, iPad or iPod Mini"
  Tammy Battaglia, senior specialist, media relations, Henry Ford Health System
   Jody Bott, marketing manager, Henry Ford Health System
    "Achieving the Triple Aim With Digital Communications"
  Chad Hyett, senior vice president, Porter Novelli, and adjunct professor, West Virginia University
   Anthony LaFauce, vice president digital, Porter Novelli, and adjunct professor, American University
"Emerging Trends for Privacy, Availability and Engagement"
     Temeko Richardson, CEO, The RLC Group, Inc.
3:30–4:45 p.m.  Breakout Sessions: Set III
   "Brand Journalism Boot Camp: How to Go From PR Pro to Brand Journalist"                          
  Lisa Arledge Powell, president, MediaSource
   Pam Barber, director of media relations, Nationwide Children's Hospital
   "More Than a Score: How Employee Engagement Makes HCAHPS Matter"
    Cynthia Schmidt, chief of marketing, Department of Strategy & Marketing, VCU Medical Center
   Kelsey Mohring, account executive, PadillaCRT
"Building a Health Literate System: Why We Must Lead"
Wayne L. Clark, vice president, community relations and marketing, Legacy Health
6–8 p.m.Health Academy Networking Reception at HIMMS Innovation Center

Friday, May 15

7:30 a.m.–2 p.m. Registration 
7:30–9 a.m.Breakfast 
9–10:15 a.m. Breakfast Keynote Session
"Improvise: Unconventional Career Advice From an Unlikely CEO"
Frederick H. Cook, Fellow PRSA, CEO, Golin
10:30–11:45 a.m.Breakout Sessions: Set IV
"Making Cause-Related Marketing Social"
Gina Czark, public relations director, New York–Presbyterian Hospital
  Jessica Fillinger, community manager, New York–Presbyterian Hospital
"Think Like a Scientist, Communicate Like a Storyteller"
  Amanda Johnson, Ph.D., scientific adviser, Spectrum
Elizabeth Bryan, vice president, Spectrum
   "The Patient Presents Health Expectations: Generational Differences in Consumers"
  Debra Bethard-Caplick, MBA, APR, managing partner, Quicksilver Edge Strategic Communications
   Sherree Geyer, founder and partner, Quicksilver Edge Strategic Communications
Noon–1:30 p.m.  Luncheon Plenary
  Health Care Media Panel
 Moderator: Raschanda Hall, director, global media relations, Business Wire
Dave Daigle, director, communications, Centers for Disease Control and Prevention
Abbigail Tumpey, associate director, communications science, Centers for Disease Control and Prevention
1:45–3:15 p.m.  Breakout Sessions: Set V
   "How Do You Deal With a Crisis ... a Social Media Crisis"
   Brooke McMillan, senior strategist, Social Health Institute
  "Health Care Cause Alliances: Playing a Vital Role in Communications Platforms"
Mollye S. Rhea, founder and president, For Momentum
Meagan Davies, chief development officer, Arthritis Foundation
         "Consumers are Driving Health Care Marketing and Public Relations Efforts"
Ira W. Yellen, APR, Fellow PRSA, president and CEO, First Experience Communications
Jenny Smith, principal, Acuity PR
3:15 p.m.Conference Concludes

Programming may be subject to change.