| 1–5 p.m. | | | Pre-Conference Session* | |
| | | "A Peek Behind the Curtain: Introducing the Future of Post-Web Healthcare Technology" | |
| | | Matthew Holt, founder and author, The Health Care Blog; co-chairman, Health 2.0 | |
| | | Ben Sawyer, co-founder, Games for Health Project | |
| | | Shawn E. Nakamoto, APR, director, communications, Hawai'i Pacific Health | |
| | | | Held at Eli Lilly Heritage Hall and Conference Center | |
| | | * This is an optional ticketed event not included in the basic conference fee | |
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| 6–7:30 p.m. | | | Meet the Health Academy and Newcomers Reception | |
| | | | Join members of the Health Academy Executive Committee and other conference attendees for cocktails and appetizers, and network with your colleagues as we kick off this year's conference. | |
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Thursday, May 2
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| 8:45–10:15 a.m. | | | Conference Welcome and Opening Keynote Session | |
| | | "Embracing the Rapid Globalization of Healthcare Communications" | |
| | | Jeff Winton, vice president and head, global communications, Eli Lilly and Company | |
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| 10:30–11:45 a.m. | | | Breakout Sessions: Set I | |
| | | "Super Cure — Super Success: Moving from Awareness to Action" | |
| | | Myra Borshoff Cook, APR, Fellow PRSA, founding partner, Borshoff | |
| | | Dianna L. Boyce, senior director, corporate communications, Finish Line | |
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| | | | "Engaging Veterans to Use Telehealth Technology: An Integrated Approach" | |
| | | | Stacie M. Rivera, communications strategist and consultant, Department of Veterans Affairs | |
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| | | | “Getting Out of the Fire: A Case Study in National Crisis Response” | |
| | | | Brendon Shank, associate vice president, communications, Society of Hospital Medicine | |
| | | Todd Von Deak, MBA, CAE, vice president, operations, general manager, Society of Hospital Medicine | |
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| 12–1:30 p.m. | | | Luncheon Plenary: | |
| | | "What You Need to Know About Trust and Protecting Your Brand" | |
| | | | Cathy Barry-Ipema, senior vice president, health practice, Edelman | |
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| 1:45–3:15 p.m. | | | Breakout Sessions: Set II | |
| | | | "Influentials: Missed Opportunity or Marketing Genius?" | |
| | | | Joseph LaMountain, vice president, Reingold, Inc. | |
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| | | "Channeling the Power of Blogs: Marketing With Women, Rather Than to Women" | |
| | | | Daniel S. Dunlop, president and CEO, Jennings Health | |
| | | | Tim Brennan, public affairs and communications manager, Tufts Medical Center and Floating Hospital for Children | |
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| | | | "A Tale of Two Hospitals: How One Safeguarded Its Reputation While Closing a Facility and Another Asked, 'How Can We Ensure That the Media Will Cover Our New Building?'" | |
| | | | Ellen Beth Levitt, senior communications specialist, Johns Hopkins Medicine | |
| | | Kelli Searles, APR, director of marketing and community relations, Franciscan St. Francis Health | |
| | | Amy Hanna, ABC, vice president, Borshoff | |
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| 3:30–4:45 p.m. | | | Breakout Sessions: Set III | |
| | | | "Choosing Wisely: Communications Campaign Fights 'More is Better' Mindset for Unneeded Medical Tests" | |
| | | | John J. Held, APR, director of communications, ABIM Foundation | |
| | | | Nicolas Ferreyros, account supervisor, GYMR Public Relations | |
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| | | | "Keeping Your Website Content Under Control: Creating a Content Strategy That Really Works!" | |
| | | | Amanda S. Mauck, interactive marketing specialist, Le Bonheur Children's Hospital | |
| | | | Katherine Whitfield, communications specialist, Le Bonheur Children's Hospital | |
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| | | "Be Unstoppable: Concussion Awareness and Football Injury Prevention Text Message Campaign" | |
| | | Dr. Vishal Mehta, co-founder and chief medical advisor, Healthy TXT | |
| | | Sharon Schreiber, managing partner, Healthy TXT | |
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| 6–8 p.m. | | | Health Academy Networking Reception — National Collegiate Athletic Association Hall of Champions | |
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Friday, May 3
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| 9–10:15 a.m. | | | Keynote Session
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| | | "The Emerging Information Landscape for Patients and Healthcare Communicators" | |
| | | | Lee Rainie, director, Pew Research Center's Internet & American Life Project | |
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| 10:30–11:45 a.m. | | | Breakout Sesions: Set IV
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| | | | "Shaping Thought Leadership for Your Healthcare Organization" | |
| | | Laila M. Waggoner, partner and chief strategy officer, R/P Marketing Public Relations | |
| | | | Robin Walters, business development manager, Halley Consulting Group | |
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| | | | "Dramatically Simplify Your Communications Strategy Yet Still Do It All" | |
| | | Susan M. Apgood, president and co-founder, News Generation, Inc. | |
| | | | Angela Murray, associate director, field communications, American Diabetes Association | |
| | | | Lynn H. Medcalf, executive vice president and co-founder, News Generation, Inc. | |
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| | | | "Want Fries with That? Stop Taking Orders and Start Driving Strategy" | |
| | | | Tim Strickland, APR, FACHE, senior executive advisor, Jarrard Phillips Cate & Hancock, Inc. | |
| | | | Penny Cowden, CFRE, FAHP, vice president, marketing and communications; chief development officer, CaroMont Health | |
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| Noon–1:30 p.m. | | | Luncheon Plenary
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| | | | "Healthcare in the 21st Century" | |
| | | Bob Edwards, host, "The Bob Edwards Show" on Sirius XM Radio; host, "Bob Edwards Weekend," distributed by Public Radio International (PRI) | |
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| 1:45–3:15 p.m. | | | Breakout Sessions: Set V | |
| | | | "Motivation and Mobilization: Using SoLoMo (Social, Local, Mobile) With Traditional Public Affairs Techniques to Engage Health Professional Organizations" | |
| | | | Alec Stone, MA, MPA, director, health policy, Oncology Nursing Society | |
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| | | "What PR Professionals Need to Know About Medical Homes" | |
| | | Andy Reynolds, assistant vice president, marketing and communications, National Committee for Quality Assurance (NCQA) | |
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| | | "The Healthcare PR Practitioners Guide to Healthcare Reimbursement" | |
| | | Meg Wildrick, managing director, Bliss Integrated Communication | |
| | | | Rouhan Coutinho, president, nD-insight | |
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| 3:15 p.m. | | | Conference Ends | |