2014 PRSA Health Academy Conference
New Realities, New Rules: Sharpening Your Competitive Edge in Health Care PR

A special thanks to all of our presenters. Speakers who have made their presentations available are listed below.



Pre-Conference Session

"Why Patients Matter Now, More Than Ever"
Speakers: Eric Gascho, assistant vice president, Government Affairs, National Health Council  Click here for presentation
                Sara Eggers, Ph.D., senior economist, Office of Planning and Informatics, Center for Drug Evaluation and Research, U.S. Food and Drug Administration  Click here for presentation

Breakout Sessions: Set I
"A Birthday Celebration With A Difference: The American Cancer Society Turns 100"
Speaker: Angela Hayes, managing director, communications strategy integration, American Cancer Society, Inc.  Click here for presentation


Breakout Sessions: Set III
"Boosting Buzz Using Online Brand Journalism"
Speakers: Lisa Arledge Powell, president, MediaSource
               Robert Mackle, director of public affairs and media relations, The Ohio State University Wexner Medical Center
Click here for Lisa Arledge Powell and Robert Mackle's presentation


Friday Breakfast Keynote Session

"The New Rules of Marketing and PR"
Speaker: David Meerman Scott, marketing strategist, Freshpot Marketing LLC  Click here for presentation


Breakout Sessions: Set IV

"Fair or Foul? Working Within The FDA's Rules For Digital Communications"
Speaker: Mark Senak, Eye on FDA Blog, Fleishman-Hillard  Click here for presentation


Friday Luncheon Plenary

"The Future Of News"
Speaker: Mark Little, founder and CEO, Storyful  Click here for presentation


Breakout Sessions: Set V

"Influence the Agenda: Aligning Health Care Trends To Leverage Thought Leadership"
Speakers: Sherry Sanderford, communications director, Aetna
                Brad Dodge, CEO, Dodge Communications
Click here for Sherry Sanderford and Brad Dodge's presentation